WooCommerce SEO: Complete Setup Guide

What SEObolt Does for WooCommerce

Setup (10 Minutes)

Step 1: Verify WooCommerce Tab Appears

Step 2: Configure Product Schema

Go to SEObolt > Settings > WooCommerce and configure these settings:

Step 3: Set Title & Description Templates

Templates auto-generate SEO meta for products that don't have custom titles/descriptions.

Product Title Template:

%product_title% - %site_name%

Or more descriptive:

Buy %product_title% | %category% | %site_name%

Product Description Template:

Shop %product_title% at %price%. %short_description% Shop now at %site_name%.

Available Variables:

Step 4: Run Bulk Optimization

For stores with existing products that lack SEO meta:

Step 5: Review the SEO Audit

After bulk optimization, check the audit dashboard:

When everything is optimized, you'll see: "All products are optimized!"

Product Schema Deep Dive

SEObolt generates rich Product schema that includes structured data for your products:

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Running Shoes Pro",
  "image": "https://yourstore.com/shoes.jpg",
  "description": "Lightweight running shoes for daily training",
  "sku": "RS-PRO-001",
  "brand": { "@type": "Brand", "name": "Your Store" },
  "offers": {
    "@type": "Offer",
    "price": "89.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "reviewCount": "23"
  }
}

This schema can unlock Google rich results:

• Price displayed in search results
• Star ratings shown
• Availability status (In Stock / Out of Stock)
• Google Shopping eligibility

Product Identifiers

Adding GTINs/ISBNs improves Google Shopping eligibility:

Add identifiers per product in the WooCommerce product editor.

Noindex Settings

SEObolt automatically noindexes WooCommerce utility pages that should never appear in search:

Troubleshooting

WooCommerce Tab Not Showing in Settings

1. WooCommerce not active -- Install and activate WooCommerce first
2. Wrong tier -- WooCommerce SEO requires Business tier or above
3. License not active -- Check SEObolt > License and verify activation

Product Schema Not Appearing on Frontend

1. Check setting is ON -- SEObolt > Settings > WooCommerce > Enable Product Schema
2. View page source -- Search for application/ld+json on any product page
3. Check for conflicts -- Disable other plugins that output Product schema:
   • Yoast WooCommerce SEO
   • Rank Math (has built-in WooCommerce schema)
   • WooCommerce itself (some themes add basic product schema)
4. Test with Google -- Use the Rich Results Test on a product URL

Schema Shows Errors in Rich Results Test

Common issues and fixes:

Bulk Optimization Not Working

1. Check permissions -- Must be logged in as an Administrator
2. Large store -- Stores with 10,000+ products may take several minutes; don't close the page
3. PHP timeout -- If it stops midway, your server may have a short max_execution_time. Contact your host.
4. Check templates -- Ensure your template variables are valid (typos won't resolve)

Product Not Appearing in Google Shopping

Product schema alone doesn't get you into Google Shopping. You also need:

1. Google Merchant Center account -- Sign up at merchants.google.com
2. Product feed -- Use a WooCommerce feed plugin to submit products to Merchant Center
3. Correct schema -- SEObolt's schema helps but isn't the only requirement
4. Policy compliance -- Products must meet Google Shopping policies

Best Practices

1. Add featured images to all products -- Required for schema and social sharing
2. Write short descriptions over 100 characters -- Under 100 gets flagged in the audit
3. Use descriptive templates -- Include product name, price, and a call-to-action
4. Set a default brand -- Google favors products with brand information
5. Add GTINs/ISBNs when available -- Improves Google Shopping eligibility
6. Keep cart/checkout noindexed -- These pages add zero SEO value
7. Run the audit monthly -- New products may be missing meta or images

Related Guides

• Image SEO Guide — Optimize product images for search
• Breadcrumbs Guide — Add navigation breadcrumbs with WooCommerce support
• Meta Tags & Social Guide — Control how products appear when shared
• Gutenberg Blocks Guide — SEO blocks for product-related content

Need help? Contact support@royalplugins.com